Creation of a campaign for Sonia Rykiel’s Rykiel Forever line. The concept is based on a note Diane Kruger wrote describing her feeling while wearing the brand: « strong, inspired, and always a little naughty! »
«Gabrielle d’Estrées and One of Her Sisters», School of Fontainebleau, 16th century
«Venus’ birth», Boticelli, 15th century
The poses of the models are inspired by classical painting masterpieces considered themselves as "coquine". We represented two women, like mother and daughter, as the brand addresses different generations and its iconic founder worked closely with her own daughter.
The campaign is released in two parts: the first visuals that we discover are mysterious close ups and coquine ? asked as a question. A QR code directs you to a playful platform on which you can play dares. The second part reveals the full branded visuals, and the coquine !! tagline is now a statement.
Art directors and Stylists: Céline Ferrié @celineferrie, Emilia Miranda Idiens @mielsssss, Zdenek Marek @zdenek_marek_
Photographer: Justin Chiron @justinchrn
Makeup Artist: Anthony Reinhard @anthomakingup
Models: Patricia Vigorosa @patricia_vigorosa, Lorna Susnjar @lornasusnjar
